In Blog Articles, Mobile Bad Ass (MBA) Articles

Week 4: Outsource App Development or Keep It In-House?

Lesson Summary

In the second phase of the mobile app lifecycle, Create, many organizations grapple with the question of in-house mobile app development vs outsourcing to an expert third party. Mobile app development requires specific skills and expertise, and achieving project goals demands the appropriate bandwidth. Most marketing organizations are not likely to have both. The reality is, even game developers and other app publishers outsource from time to time, utilizing pre-built app components such as software development kits (SDKs) to speed the development process.

Learning Objectives

At the end of this lesson, MBA candidates will have a working knowledge of the issues to consider when deciding whether to develop a mobile app in-house, along with the options available for outsourcing or licensing.

    Complete this Lesson
    What is a mobile SDK?

    ANSWER: B.

    Mobile software development kits can be licensed to add proven functionality to a mobile app quickly and affordably.

    Leave a Comment

    4 Steps Successful In-App Rewards Phunware

    Get a Demo of Phunware’s Digital Front Door!

    Set Up a Meeting with Us!

    Set Up a Meeting with Us!

    Request Access Today!

    Sign up to receive our latest Phlash Report!

    Contact Us!

    Send us a message and we'll get back to you as soon as we can.

    Get started on your pandemic response solution today!

    Send us a message and we'll get back to you as soon as we can.

    Partner Newsletter

    Fill out the form below to receive our Phunware Partner Monthly Newsletter.

    Your Campaign, Powered by Phunware!

    Targeted mobile advertising is one of the most effective ways to reach voters and policy makers. Learn how we can help you mobilize your audience.

    Contact Us!

    Send us a message and we'll get back to you as soon as we can.

    SDK Download

    Choose your desired platform to download the SDK or documentation.

    iOS SDK

    Android SDK

    Introducing Rewarded Surveys!

    Monetize users with Phunware's new Rewarded Surveys, a less intrusive alternative to standard ads. Contact us to learn more.

    Receive Company Updates!

    Be the first in line to receive the latest Phunware company updates and more delivered directly to your inbox.