In Blog Articles, Mobile Bad Ass (MBA) Articles
blog-mba-week5-header
blog-mba-week5-header-mobile

Week 5: What You Need to Know to Launch a Mobile App

Lesson Summary

Launch, the third phase of the mobile app lifecycle, will be familiar in many ways to marketers who have successfully launched any product or campaign. Added to the traditional rounds of reviews, revisions and approvals, however, are the processes of submitting your app to the App Store and/or Google Play. Once your app has been approved, the work of promoting it and building an audience begins. Many traditional marketing techniques are helpful for building awareness in the Launch phase, but marketers would be wise to emphasize app store optimization (ASO) and performance marketing in their strategies.

Learning Objectives

This lesson will give traditional marketing professionals a basic overview of the launch-related information specific to mobile app marketing—including app store review and optimization as well as performance marketing.

    Complete this Lesson
    Which mobile app audience building tactic or marketing channel offers the greatest ROI potential?

    ANSWER: B.

    Performance marketing offers an ideal blend of precise targeting, cost-effectiveness and deep metrics that can be used to fine-tune campaigns over time to convert high LTV users for your app.

    Leave a Comment

    Contact Us!

    Send us a message and we'll get back to you as soon as we can.

    Launch a native mobile app on iOS and Android in 24 hours!*

    Send us a message and we'll get back to you as soon as we can.

    *Subject to change based on approvals from the respective app store(s) and required customer deliverables.

    Contact Us!

    Send us a message and we'll get back to you as soon as we can.

    Your Campaign, Powered by Phunware!

    Targeted mobile advertising is one of the most effective ways to reach voters and policy makers. Learn how we can help you mobilize your audience.

    Contact Us!

    Send us a message and we'll get back to you as soon as we can.

    SDK Download

    Choose your desired platform to download the SDK or documentation.


    iOS SDK

    Android SDK

    Introducing Rewarded Surveys!

    Monetize users with Phunware's new Rewarded Surveys, a less intrusive alternative to standard ads. Contact us to learn more.



    Get Our Newsletter!

    Be first in line to read the latest Phunware blog posts, white papers, infographics and more delivered directly to your inbox.