Phunware announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution, which is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement.
The Company also recently released new user activity audiences capabilities to its Multiscreen-as-a-Service (MaaS) platform that allows brands to create custom user segments, calculate approximate audience sizes and create cross-platform campaigns among users.
“Phunware has been delivering everything you need to succeed on mobile for over a decade, so helping brands engage audiences with digital media is a natural core competency for us in a mobile-first world,” said Luan Dang, CTO and Co-Founder of Phunware. “Our data-enriched media allows brands to optimize their marketing spend, while our blockchain-enabled data exchange provides improved transparency to combat ad fraud and ensure both brand and consumer protection alike.”
New customer wins included Samsung, Live Nation, Ticketmaster, House of Blues, AEG, Madison Square Garden, Metrolink, Coast Electric, Census 2020, the University of Pennsylvania and Truthfinder amongst others.