Analytics and
Business Intelligence

Turn Data Into Strategy

Drive engagement and monetization with a deep understanding of your mobile audience.

Phunware’s App Analytics and Business Intelligence module empowers brands to make smarter, data-driven business decisions. Leverage the Phunware platform to optimize your mobile strategy and consolidate all your analytics under a single login.

Get amazing insights

Track and monitor device usage, app session details and more.

Engage and Retain

Understand users to drive further user engagement and reactivate dormant users.

Monitor What Matters

Create custom analytic events to track relevant actions unique to your business.

Get to Know Your Users

Understand how users interact with your app and see how much time users spend in your app and when they use it most (or least). Engagement metrics include audience analytics, device analytics and screen views.

Retain Valuable Users

Get visibility into when users drop off and no longer return to your app. Evaluate the success of your mobile initiatives and how well you retain users.

Track What’s Important

Create, manage and track custom actions and events that are important to your strategy. Or use our library of predefined events for various industries.

Optimize. Rinse. Repeat.

Connect your insights to results and prove that your mobile marketing strategy resulted in more store visits, more purchases, more traffic, more fans, higher per-purchase spending—or whatever metrics you use to measure success.

Make smarter marketing decisions informed by your data.

Personalize and expand engagement with your audience to create new monetization opportunities.

Deliver better user experiences.

Release a better app today! Let’s talk.

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